Our Story

The future belongs to those who believe in the beauty of their dreams. -Eleanor Roosevelt

Our story began years ago when I was eleven years old and saw Steve Martin and Martin Short’s Father of the Bride in the movie theater. I was mesmerized by the flowers, the cake, the swans and the twinkle lights hanging from the tent ceiling. I’d be lying if I didn’t admit that I wanted to be Franck. I fell in love with weddings that day and knew what I wanted to do with my life.

Looking back, I can see how so much of my life was preparing me for this passion that became my career. As a kid, my mom taught me how to decorate cakes, and I assembled my first tiered cake at the age of twelve. I began playing piano at weddings when I was fifteen. I was sixteen when I taught myself how to sew, and made a wedding dress for my sister. I continued to develop these skills throughout high school and college by helping friends who were getting married.

After graduation, I knew I had to pursue my dreams, or I would spend the rest of my life wondering “what if?” So I started this business, originally known as Steven Moore Designs. I originally offered custom gowns and cakes in addition to being a full service coordinator and event designer. I taught myself floral design and added that to our services so I could fully execute my vision.

Several years later I met and married Jamie Sinclair DeBell. She joined the company as our primary logistics coordinator, freeing me to focus on the design and aesthetics of each wedding. Jamie’s organization and administrative skills strengthened the company and took us to a whole new level. We changed our name to Sinclair & Moore to reflect our partnership.

It has taken more than 10 years to grow the business to where it is today. We have been named a top wedding vendor by Martha Stewart Weddings, VOGUE, Harper’s Bazaar and Brides Magazine. These accolades are special, yet the most meaningful parts of our business are the people we have met along the way. We wouldn’t be where we are today without the incredible people we have had the opportunity to work for.

It is rewarding to look back and see how far we have come over the years, but it is even more exciting to look towards the future as we dream up new possibilities. The best is yet to come. We truly believe that the future belongs to those who believe in the beauty of their dreams.

This is is our story. We look forward to using our story to create an experience that tells your story.


Steve Moore's Signature