who is sinclair?


Even before I joined the business, Steve and I had a lot of discussion and brainstorming ideas for the future of the business model and name. With the original name Steven Moore Designs solely representing Steve, there came a misunderstanding of my role once I was onboard. I was often referred to as Steve’s assistant or worse… his secretary – ahh! While I love him dearly and of course support him in every way I can, our roles within our company are very different. The name Sinclair & Moore was a joint decision to involve me as co-owner and reflect our business partnership.

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One of the most common questions we get asked since we launched Sinclair & Moore as our new name is, ‘who/what is Sinclair?’. The short answer is that it’s me, Jamie. Sinclair is my middle name and a family name that has been passed through generations.

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Sinclair was a name that I used to hate as a kid. I remember taking on my sister’s middle name and introducing myself as ‘Jamie Renée’ for a few years because I thought Sinclair was too weird. That, and I don’t think I fully understood that my middle name would be different than my sister’s. But now that I’m older, I appreciate and love the name I was given.

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What makes it even cooler is that the name ‘Sinclair’ comes with its own Scottish plaid design and carries the chief proverb “Commit Thy Work To God’, which I think is such a great motto and perspective for Steve and I to have in our business.

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One of our favorite parts of changing the name was rebranding with La Happy. She created a new logo, designed our website and then curated these beautiful branded pieces of stationery and marketing tools. We love how she combined letterpress techniques and foiling to create such high quality stationery. The paper is rich and thick and printing impression is nice and deep. Everything was so well executed. Steve and I wanted to elevate our client experience and investing in these pieces was a big part of that. It’s fun seeing our clients’ response when they receive their tote bag filled with goodies and beautiful planning resources. Thanks Sally for all your hard work, we couldn’t be happier with what you created!

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Photo credit: Matthew Land Studios

  1. juliemasterson says:

    Beautiful! From the name to the design! And the meaning of your name is perfect!

    • Steven Moore says:

      Julie, I couldn’t agree more with how perfect the meaning of Jamie’s name is. Definitely our desire for our business.

  2. kate says:

    This looks amazing!! Love it!

  3. Melanie Benson says:

    beautiful as always

  4. Julie Politte says:

    Love the new name and logo!! Everything is so beautiful! I never knew you pretended to have my middle name!! It’s funny because I was always secretly jealous that you got the Sinclair name! Keep up the good work you guys! I’m still waiting on that Sinclair and Moore pencil Steve promised me!

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