When I first started our business sixteen years ago, I had a self-made logo that read “Steven Moore… wedding designer.” I didn’t know what I was doing, but I knew I wanted to design beautiful weddings for people. At the time, I thought that just entailed making a pretty flower centerpiece and sticking it in the middle of the table. While that is certainly part of it, I quickly realized that that there are so many more layers that go into designing a wedding.
I used to sit in the bookstore for hours looking through every wedding book and magazine I could get my eyes on. I was fascinated with the beauty that I saw. Everything was so detailed and intentionally selected for each incredible wedding that was featured. I wanted to create the same type of wedding… but I didn’t know where to begin or how to get started. All I knew was that I loved creating beautiful things, and I was willing to put in the time and hard work to figure it out.
Through a lot of trial and error I slowly earned my self proclaimed title of ‘event designer’ by discovering the heart of what that term really means. I learned that event design is all about taking an event that could be ordinary and making it extraordinary. I figured out that the best way to do this is by getting to know the people I was creating for… hearing their story and listening for clues that would help me create something magical for them. I began helping people define their style through exploring shape, texture, colors, patterns, papers and fonts. I started to think beyond flowers and centerpieces and look at the wedding holistically, making sure every visual component was thoughtfully curated so the fine details were cohesive and a true reflection of our client. That is what event design is all about.
It is now sixteen years later, and I have seen countless trends come and go over the years, and the evolution of weddings has changed significantly. What has not changed is the heart, meaning and purpose behind what event design is all about. This is what we teach in our event design workshop.
In addition to learning how to create our signature lush floral arrangements, our event design workshop explores our 15-step process that we go through with each wedding. The students then divide into three groups, and work together within that group to create a detailed photo shoot that puts the principles of event design into practice. This hands-on approach to learning allows the attendees to better absorb the concepts I teach, as they get to see three distinctive shoots come together.
This past spring we welcomed fifteen workshop attendees into our studio for our annual Event Design Workshop. Three different countries inspired the three distinctive photo shoots they teamed up to create: Japan, Greece and France. This week on our blog we will be showcasing the student’s work and how everything came together. Many of the attendees had no prior experience and had never arranged flowers before! You’ll never guess when you see the finished designs.
We still have room in our 2019 Event Design Workshop. Early Bird Pricing and payment plans are available! Check out the details to get registered and join us for all of the amazing things we have planned this year! We’d love to welcome you into our studio and create some magic together!
photos: Kerry Jeanne Photography