Rachel Parcell Holiday Launch for Nordstrom

Earlier this year I had the chance to host  Rachel Parcell (an inspiring blogger/ fashion designer/ social media influencer) in my studio for a fashion shoot with her collection for Nordstrom. We had followed each other on social media for several years and were “instagram friends” but meeting in person allowed us the opportunity to become friends in real life. Since that shoot in our studio we’ve had more opportunities to put our minds together in collaboration, the most recent being the celebration of her holiday launch with Nordstrom.

With only three weeks to plan and execute this event, we had to work fast. The directive we were given was to create a space that highlighted Rachel’s new holiday home collection by creating an ambience that was warm, inviting and reminiscent of her own home and personal style. Within minutes of my search for Chicago venues I stumbled upon Room 1520, and I knew instantly I had found the right place. From there we brought in twenty-one flocked Christmas trees similar to the one Rachel puts in her own home every year. We strategically placed the trees in a way that created a perfect cove for one long dinner table, making the space feel more intimate and magical. The addition of our flowers to Rachel’s holiday home collection, mixed with some beautiful LaHappy stationery, the incredible Altissima dessert table, the insanely detailed cookies from Morgan G Cookies and the grand piano created the perfect setting to celebrate with Rachel. What made it even more special was that Jamie was invited to attend as a guest!

Here is a little glimpse into the party! And if you would like to see more, you can check out my instagram highlights to see behind the scenes videos of the party coming together!

I’m so grateful for the warm welcome that our Chicago industry partners gave us! There were so many people who reached out and were part of helping to bring everything together. I’m forever grateful for each person that showed up for me, and to Splendor of Eden and Rachael Steacy Events for going above and beyond with their warm hospitality and endless hours of work!

And a huge thanks to Rachel Parcell for not just giving me the opportunity to be part of this celebration, but for trusting me to execute it!

Photos: Bekah Wriedt 

Our Wedding Story part 6: the reception

Although Jamie and I created the style of our wedding together as we talked through every detail, she didn’t actually see it all put together until moments before this photo was taken. Although I had done my best to describe everything that was in my head, I also wanted to surprise my bride with the most amazing reception she had ever seen. I was so excited to take her into the barn on the day of our wedding, so she could experience the details we crafted over our 10 month engagement.

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