For as long as I can remember, I have always been a bit obsessed with France. The language, the culture, the people, the style the ambience… it is all so inspiring to me. My first trip to France was on my honeymoon. We started in the south of France and made our way to Provence and then to Paris. Paris… I’ll never forget stepping outside of the train station and seeing the city for the first time in all its glory. It was ornate and refined yet effortlessly chic. It was beautiful but still felt approachable to me. The city felt historical while simultaneously feeling fresh and updated. The essence of these juxtapositions was my muse for the following shoot that we created with the attendees from our Event Design Workshop.

Make Sure to also check out our Japanese  and Grecian inspired look and the actual workshop that made these looks come to life!

Join us for our 2019 Event Design Workshop! We have so many beautiful things planned for this year. We’d love to welcome you into our studio. You can find more information here.

Photos: Kerry Jeanne Photography

Hair and Makeup: Yessie Libby

Specialty Rentals: The Ark

Rentals: Cort Party Rentals

Stationery: Libby Tipton

Cake: Midori Bakery 

Dress: Nordstrom Bridal Suite

Special Thanks to our associate creative director, Cozbi Hultz for collaborating with me on this!


Event Design

When I first started our business sixteen years ago, I had a self-made logo that read “Steven Moore… wedding designer.” I didn’t know what I was doing, but I knew I wanted to design beautiful weddings for people. At the time, I thought that just entailed making a pretty flower centerpiece and sticking it in the middle of the table. While that is certainly part of it, I quickly realized that that there are so many more layers that go into designing a wedding.

I used to sit in the bookstore for hours looking through every wedding book and magazine I could get my eyes on. I was fascinated with the beauty that I saw. Everything was so detailed and intentionally selected for each incredible wedding that was featured. I wanted to create the same type of wedding… but I didn’t know where to begin or how to get started. All I knew was that I loved creating beautiful things, and I was willing to put in the time and hard work to figure it out.

Through a lot of trial and error I slowly earned my self proclaimed title of ‘event designer’ by discovering the heart of what that term really means. I learned that event design is all about taking an event that could be ordinary and making it extraordinary. I figured out that the best way to do this is by getting to know the people I was creating for… hearing their story and listening for clues that would help me create something magical for them. I began helping people define their style through exploring shape, texture, colors, patterns, papers and fonts. I started to think beyond flowers and centerpieces and look at the wedding holistically, making sure every visual component was thoughtfully curated so the fine details were cohesive and a true reflection of our client. That is what event design is all about.

It is now sixteen years later, and I have seen countless trends come and go over the years, and the evolution of weddings has changed significantly. What has not changed is the heart, meaning and purpose behind what event design is all about. This is what we teach in our event design workshop.

In addition to learning how to create our signature lush floral arrangements, our event design workshop explores our 15-step process that we go through with each wedding. The students then divide into three groups, and work together within that group to create a detailed photo shoot that puts the principles of event design into practice. This hands-on approach to learning allows the attendees to better absorb the concepts I teach, as they get to see three distinctive shoots come together.

This past spring we welcomed fifteen workshop attendees into our studio for our annual Event Design Workshop. Three different countries inspired the three distinctive photo shoots they teamed up to create: Japan, Greece and France. This week on our blog we will be showcasing the student’s work and how everything came together. Many of the attendees had no prior experience and had never arranged flowers before! You’ll never guess when you see the finished designs.

We still have room in our 2019 Event Design Workshop. Early Bird Pricing and payment plans are available! Check out the details to get registered and join us for all of the amazing things we have planned this year! We’d love to welcome you into our studio and create some magic together!

photos: Kerry Jeanne Photography 



Through the Eyes of an Attendee

One of our greatest joys from hosting workshops is the people we have gotten to know over the years. I never imagined that so many diverse people would be drawn to our studio and what we do, but our studio has been filled with people from around the world and from every walk of life. They bring their unique stories, personalities, dreams, hopes, fears, insecurities and talents with them and they leave a lasting impact on me. Our intersecting journeys have enriched my life more than I could possibly put into words.

Steph Wall, the creative force behind Wallflower Studio, is one of these past attendees who has left a deep and lasting impression on me. She originally applied for a scholarship (which she didn’t get- sorry Steph) but then decided to make the investment to still come. She flew all the way from Australia to be part of our workshop. I’m humbled and blown away anytime someone chooses to come that type of distance to be with us. The workshop had a deep impact on her life, and she was generous enough to share her experience with us.


“This June I flew to the US to attend the Sinclair and Moore Real Wedding Workshop in Seattle. Turning up on the first day I was honestly so nervous! This had been on my bucket list for so long, and now it was actually happening! There aren’t really adequate words to describe the surreal feeling of actually walking into that iconic workshop space for the first time. I held back tears and I couldn’t believe that I was really there! I made sure I took a moment to be still and present and soak it all in, but honestly, once I saw all the incredible flowers waiting for us I couldn’t stop grinning!

There was a real energy shift as soon as Steve arrived and the nerves really kicked in for me. After opening the most beautiful welcome gift boxes (seriously, the MOST beautiful!) Steve really encouraged us to be totally open and vulnerable and share our stories, our dreams and our struggles. This proved to be so pivotal for me as someone who has a tough time being vulnerable, I suddenly realised that I connected with and related to every other attendee there. All the nerves I had been feeling immediately fell away and there was almost a sense of family between this group of us that had only just met.

The immaculate Sinclair and Moore Instagram feed of perfect weddings and that beautiful family really don’t let you see how openly candid, authentic and hilarious Steve is. Our conversations felt more like I was chatting to an old friend, not this guy that I had followed and admired from afar for so many years. His approach to his business, his clients and even his competition is completely refreshing, enlightening and completely inspiring as well. Getting the opportunity to work on a real wedding is so unique as far as workshops go and having an abundance of beautiful flowers at our disposal was not lost on any of us. The end results were so incredibly beautiful that we all cried when the Bride arrived!

The workshop not only taught me some excellent new practical skills but it taught me so much about myself. That was something I was not expecting and it opened up so much for me personally, it has been truly life changing and the flow on effect from that has been so incredible and so surprising in the most excellent way. For anyone who might be sitting on the fence and not sure if it will be worth investing the money in a Sinclair and Moore workshop, I can tell you honesty that I would do it again in a heartbeat, without a second of hesitation. It’s true that investing in yourself is so important. Attending the workshop changed everything for me and I am so grateful. I left with a new group of international friends, a new sense of purpose, feeling reenergised and inspired to drive my business forward. “

Thanks Steph for taking the time to write about your experience!

Since that workshop Steph attended 5 months ago, she has flown back to the United States twice to continue learning from us and working in the studio on some of our major weddings. She has become a dear friend that we consider part of our family. Like I said at the start of this blog post… the connections that we have made with people is absolutely the biggest highlight and greatest joy of hosting these workshop.

We hope to meet you, welcome you into our studio, hear your story and get to know you this year at one of our workshops! Registration launched yesterday and the courses are starting to fill up! Make sure to snag a seat! Early bird pricing and payment plans available! Click here to check out all of the details!

photos: Ryan Flynn Photography